“Wines starting at €50? They’re not expensive—that’s the right price for serious wineries. The rest is all just the industry.”

A new perspective on wine pricing argues that €50 is actually the baseline for genuinely serious winemaking, challenging the idea that this price point is expensive. The article suggests much of what comes below that price is more about industry marketing than quality, sparking debate about how consumers should think about what they're paying for in wine.