Weather No Longer a Factor for Bordeaux

Bordeaux's 2025 En Primeur campaign is drawing some puzzled reactions from industry observers, particularly around how producers are framing the quality and characteristics of the vintage. Wine critic Oliver Styles is questioning the narrative emerging from the campaign, specifically around what role (or lack thereof) weather is playing in how châteaux are marketing their wines this year. It's an interesting moment that could signal shifting attitudes about how Bordeaux justifies its quality and pricing.