From Digest #27

Bruce Jack on why he fears staring down the barrel of 0% alcohol wines

🌍 Other The Buyer 28th May 2026 Market Trends
Bruce Jack on why he fears staring down the barrel of 0% alcohol wines

Bruce Jack, a key figure in the wine industry, has expressed concerns about the rapid growth of 0% alcohol wines. His commentary highlights tensions within the sector about how these alcohol-free products might reshape the market and what it means for traditional wine producers and retailers.

Originally published by The Buyer

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