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Fine wine market stabilised during H1 as US buyers ‘re-engaged’

🌍 Other The Drinks Business 16th July 2026 Market Trends
Fine wine market stabilised during H1 as US buyers ‘re-engaged’

US fine wine buyers have made a strong comeback in the second quarter of 2026, pushing their market share to 26.9% compared to an average of 20.7% in 2025, according to Liv-ex data. This re-engagement is stabilising prices as buyers navigate tariffs and rebuild stocks, though Asian demand has softened and shipping cost increases of up to 60% are weighing on the market. The data suggests price stability could continue into the second half of the year if US buying momentum holds.

Originally published by The Drinks Business

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