Glass half full: Asia offers hope for struggling California wine

California's wine industry is facing a perfect storm: exports dropped 35% in 2025, several wineries have closed or restructured, and Trump's tariffs triggered retaliatory duties that cost producers $134 million in Canadian sales alone. However, industry insiders see a silver lining in Asia, where wine appreciation is still developing and demand from China and Southeast Asia offers genuine growth potential, even as established markets like Canada pull back.