Market Trends

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Younger drinkers propel global demand for no- and low-alcohol wine

Younger drinkers propel global demand for no- and low-alcohol wine

You might also like Vinetur Jun 11, 2026 Market Trends

Younger consumers are increasingly driving demand for no- and low-alcohol wines globally, reshaping how the wine industry approaches product development and marketing. This shift reflects changing attitudes towards alcohol consumption and healthier lifestyle choices among millennials and Gen Z drinkers. It's a trend that's prompting producers across major wine regions to expand their portfolios with lower-alcohol options to capture this growing market segment.

Read more From Digest #29
What’s driving the surge in fine white wine trading?

What’s driving the surge in fine white wine trading?

You might also like The Drinks Business Jun 10, 2026 Market Trends

Fine white wines are experiencing a remarkable boom in secondary market trading, with values up 650% since 2010 according to Liv-ex data. Burgundy is leading the charge and accounts for nearly 70% of all white wine trading by value, though recent auction data suggests the growth may be stabilising rather than accelerating. The shift represents a significant change in the fine wine market, where red wines have traditionally dominated investment interest.

Read more From Digest #29
The Empty Chair: What Sports Betting, Cannabis, and Weight-Loss Drugs Taught Me About the Wine Business

The Empty Chair: What Sports Betting, Cannabis, and Weight-Loss Drugs Taught Me About the Wine Business

You might also like Wine Industry Advisor May 29, 2026 Market Trends

A Wine Industry Advisor columnist uses unexpected comparisons with sports betting, cannabis, and weight-loss drugs to explore what's shifting in the wine business. The piece examines how market dynamics and consumer behaviour changes are reshaping the industry, drawing lessons from these other sectors about adaptation and opportunity.

Read more From Digest #29
Weather No Longer a Factor for Bordeaux

Weather No Longer a Factor for Bordeaux

Europe Wine-Searcher May 29, 2026 Market Trends

Bordeaux's 2025 En Primeur campaign is drawing some puzzled reactions from industry observers, particularly around how producers are framing the quality and characteristics of the vintage. Wine critic Oliver Styles is questioning the narrative emerging from the campaign, specifically around what role (or lack thereof) weather is playing in how châteaux are marketing their wines this year. It's an interesting moment that could signal shifting attitudes about how Bordeaux justifies its quality and pricing.

Read more From Digest #27
As buy-to-let struggles, should you invest in an English vineyard instead?

As buy-to-let struggles, should you invest in an English vineyard instead?

UK The Telegraph May 28, 2026 Market Trends

With buy-to-let property investment becoming less attractive, The Telegraph explores whether English vineyards could be the next hot investment opportunity. As regulations tighten and yields shrink in the property market, some investors are looking to the UK wine industry as an alternative way to grow their wealth. It's an interesting indicator of how changing economic conditions are opening new avenues for investment in English wine production.

Read more From Digest #27
Taste Communication Costs Wine Industry Seven Million New Consumers

Taste Communication Costs Wine Industry Seven Million New Consumers

You might also like Wine Business May 28, 2026 Market Trends

New research suggests the wine industry is missing out on seven million potential customers because of poor communication about taste and flavour profiles. The findings highlight a significant gap between consumer interest in wine and the industry's ability to effectively explain and market different styles. This points to a broader opportunity for winemakers and retailers to improve how they talk about their products to attract new drinkers.

Read more From Digest #27
Kylie Minogue Wines: 27 Million Bottles Sold in Six Years - Best-Selling Premium Rosé Brand in the UK

Kylie Minogue Wines: 27 Million Bottles Sold in Six Years - Best-Selling Premium Rosé Brand in the UK

UK wein.plus May 28, 2026 Market Trends

Kylie Minogue's wine brand has become the best-selling premium rosé in the UK, with over 27 million bottles sold globally since launching in 2020. The brand's rosé prosecco offering is also the top performer in its category in the UK market, demonstrating strong consumer appetite for celebrity-backed wine brands in premium segments.

Read more From Digest #27
Women are reshaping wine and spirits from the vineyard to the boardroom

Women are reshaping wine and spirits from the vineyard to the boardroom

You might also like The Business Journals May 26, 2026 Market Trends

Women are making their mark across every level of the wine and spirits industry, from managing vineyards to leading companies at board level. This shift is reshaping how the sector operates and reflects broader changes in who's driving decisions in this traditionally male-dominated field. It's a story worth watching as diversity continues to reshape the industry's future.

Read more From Digest #27
Wine Industry Crisis: Why the Global Wine Business Is Drying Up

Wine Industry Crisis: Why the Global Wine Business Is Drying Up

You might also like Alain Guillot May 25, 2026 Market Trends

The global wine industry is facing unprecedented challenges fifty years after the famous 1976 Judgment of Paris blind tasting that put California on the world wine map. Today's wineries, including major European producers in Bordeaux, are struggling with declining consumption, changing consumer habits, and rising costs that threaten their survival. This article examines the crisis reshaping the wine business and what's driving these significant market shifts.

Read more From Digest #27
Sicily Bets on Wine Tourism to Revive Its Industry

Sicily Bets on Wine Tourism to Revive Its Industry

Europe Vinetur May 21, 2026 Market Trends

Sicily's wine producers are shifting strategy to tackle industry challenges by focusing on wine tourism and hospitality experiences. According to Assovini Sicilia, wineries are increasingly selling the culture, landscape and visitor experiences alongside their wines to attract younger consumers and navigate market uncertainty. The 22nd edition of Sicilia en Primeur highlights how the region is adapting to stay competitive in a changing wine market.

Read more From Digest #26
“Wines starting at €50? They’re not expensive—that’s the right price for serious wineries. The rest is all just the industry.”

“Wines starting at €50? They’re not expensive—that’s the right price for serious wineries. The rest is all just the industry.”

You might also like Reporter Gourmet May 20, 2026 Market Trends

A new perspective on wine pricing argues that €50 is actually the baseline for genuinely serious winemaking, challenging the idea that this price point is expensive. The article suggests much of what comes below that price is more about industry marketing than quality, sparking debate about how consumers should think about what they're paying for in wine.

Read more From Digest #26
UK wine production soars in 2025

UK wine production soars in 2025

UK Hort News May 20, 2026 Market Trends

UK wine production has experienced significant growth in 2025, marking another strong year for the country's expanding wine industry. The surge reflects continued investment in vineyards and improving conditions for English and Welsh winemakers. It's an encouraging sign for the domestic market as producers establish themselves as serious competitors in the global wine landscape.

Read more From Digest #26
How the global vineyard map is being reshaped

How the global vineyard map is being reshaped

You might also like Beverage Daily May 19, 2026 Market Trends

The global wine industry is undergoing significant changes in how and where vineyards operate worldwide. This article explores the major forces reshaping the vineyard landscape, offering insights into emerging regions, shifting production patterns, and what these changes mean for the wine market. It's a useful read for understanding broader industry trends that affect what wines are available and how the business is evolving.

Read more From Digest #26
In a struggling wine industry, turnover of wineries management increases in intensity

In a struggling wine industry, turnover of wineries management increases in intensity

You might also like Wine News May 18, 2026 Market Trends

Europe's wine industry is experiencing a significant shake-up at management level, with winery leadership positions turning over at an accelerating rate. The trend reflects wider struggles facing the wine sector and suggests that operational challenges are prompting strategic changes at the top. This highlights growing pressures on European producers as they navigate challenging market conditions.

Read more From Digest #26
Beer overtakes wine in France for first time as consumption shifts in 2025

Beer overtakes wine in France for first time as consumption shifts in 2025

Europe The Connexion May 17, 2026 Market Trends

For the first time, beer has overtaken wine as France's preferred drink, marking a significant shift in the nation's consumption habits heading into 2025. This change reflects evolving consumer preferences and generational differences in drinking culture across Europe's wine-producing heartland. The trend underscores the broader challenges facing the wine industry as it competes with alternative beverages in its traditional strongholds.

Read more From Digest #26